It sounds strange to me,,,,,,,Ponds age-miracle cream was launched long back ( ABOUT ONE AND A HALF YEAR BACK) , at Rs. 450 ..... after a few months it was increased to Rs. 525 .................When another competitor OIL OF OLAY launced its anti wrinkle age effect cream,,,ponds sensing tough competition reduced its price to Rs. 295.
That's marketeting ...agreed but Ponds advertisement on T.V. saying it's an introductory offer after launching many-many months back with a price that was almost double and then hiking it as well to about 10%, ridicules all marketing standards........They could promote it as lavishly and spending as many crores on advertisements ..but ethically they should have done it saying ...that the price has been slashed rather than as introductory offer which in itself can not be termed as " introductory " after so many months and even after going for a 10% increase at an initial stage.
At the first place---- is it not overpricing before an equally renowned international brand hits the market....................what was the locus -standii of such pricing and after so much sales-ABOUT 1 CRORE AND 36 LACS ON A SINGLE DAY IN March this year ,,,making people pay exhorbitantly, how can the company justify on the excuse of INTRODUCTORY OFFER. Is it not unfair and dubious marketing......??????????????
WE SHOULD NOT ALLOW OURSELVES TO BE LOOTED SO BLATANTLY .Or by keeping silent should we ??????????????
2 comments:
Right!that's the prime issue that we should not be silent about in India.
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